How Modern Sales Practices Are Challenging Buyer Assumptions: Frontrunner Podcast Series

May 22, 2019 James Bowen

T. Melissa Madian discusses the sales process in the modern era of informed customers and automated e-commerce sites. She believes that salespeople need to use a more agile improv approach that focuses on providing a solution for customers—even if it challenges their assumptions—that aligns with their core beliefs.

Podcast host: James Bowen, is an author, professor, and CEO of Experiential Simulations, a producer of simulations for teaching entrepreneurship and ethics.

Know someone that is insightful in a professional context and would be a great podcast guest?  Topics are organizational or professional in nature and provide the listener with insight and conclusions derived from experience and thoughtful analysis of observations.  Contact James Bowen jamesbowen2017@gmail.com

 

About the Author

CEO, Experiential Simulations //

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