What's the Fascination With Millennials?

April 18, 2017 Tara Trubela

Millennials—also known as Generation Y and comprised of anyone born between 1980 and the early 2000s—make up about one-fourth of the U.S. population (that’s about 80 million people) and have a combined buying power of $1.3 trillion. Millennial walking.jpg

Particularly for marketers, millennials just can’t be ignored. They have an impact on everything from advertising trends to buying decisions, mainly because this new generation of consumers is collectively defined by a set of traits and characteristics that seem to be spot-on. Countless researchers have studied the habits of millennials to find that they are first and foremost digital natives, spending about 25 hours per week online and owning multiple mobile devices such as smartphones and laptops.

According to Pew Research Social and Demographic Trends, millennials are also typically educated, collaborative, more ethnically and racially diverse than older generations, and identify themselves as liberal Democrats. They’re also less likely to purchase real estate due to extenuating circumstances that include the ripple effect of the Great Recession and subsequent underemployment. They’re living with their parents longer and prefer the freedom of renting over homeownership.

However, does this mean that you won’t come across a millennial who’s politically conservative, driven to snag the corner office, and pays a mortgage? Logic tells us that not every millennial will fit into the same mold, and while it’s okay to take this generation’s collective “personality” into consideration, there is also merit in taking a step back and looking at the bigger picture.

Patrick Lencioni, the bestselling author of The Ideal Team Player, challenges us to view millennials as individual human beings—not as a generational force of nature— to best bring them into the fold of an increasingly team-focused workforce. “There is a better way of thinking about hiring good people than focusing on a person’s generational stereotypes,” Lencioni says in his recent “Enough About Millennials” LinkedIn post.

Redefining Teamwork for the Millennial Generation

Lencioni points to three key factors that define an ideal team player: humility, hunger, and people smarts. Humble people tend to ask more questions, take a greater interest in others, and listen intently. Professionals who naturally exhibit “hunger” are the true embodiment of self-motivation and drive. And individuals with “people smarts” pick up on social cues and understand how to navigate group dynamics.

While these traits may not fall into the category of what typically characterizes a millennial, Lencioni says anyone can develop and apply them in the workplace. Regardless of generational delineations, we all can enhance our positive qualities and make a lasting contribution to our professions, communities, and the world at large.

What’s your view on how millennials contribute to today’s workforce? Share your thoughts in the comments below and don't forget to check out The Ideal Team Player.

Image credit: Gerber86/Getty Images


About the Author

Senior Copywriter, Wiley //

More Content by Tara Trubela
Previous Article
The Coming Philanthropic Revolution
The Coming Philanthropic Revolution

Gen Xers and Millennials feel a responsibility to give in order to make a difference. Unlike previous gener...

Next Article
Why Embracing Generation X Is Good for Business
Why Embracing Generation X Is Good for Business

Made up of 66 million people, Generation X is often overlooked, especially in the business world. Here are ...