Five Classic Situations That Trip Up Sellers...And How to Avoid Them

August 10, 2018 James M. Kouzes

In our research, we discovered something buyers rate much higher in importance than do sellers. It's the link between core values and actions. When sellers have aligned their values and actions, they will strengthen their credibility, improve the buyer's experience, and find greater sales success. See five classic situations that can trip up sellers and learn how to avoid them.

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