When you apply for a job or fellowship or send a cold email to someone, one of the first actions that the recipient may take is to Google you. The second action he/she may take--which is increasingly becoming the norm—is to check your LinkedIn profile. If you don’t have one, the perception might be that you are not a contributing member of your community. In fact, some recruiters have told me that they envision that the LinkedIn profile will soon supplant the resume and the curriculum vitae as the standard for finding qualified applicants for job openings. In some industries, it probably already has. With this in mind, below is some advice to consider as you move forward in your career and simultaneously cultivate an online profile.
Your activity on LinkedIn will serve as the cornerstone of articulating your value to the public, and in fact, many of the principles associated with leveraging LinkedIn for networking and career success are universal and can be applied to other sites. You will probably utilize other platforms to communicate with your communities, such as Facebook, Twitter, and blogs. There are even more specialized channels such as ResearchGate or Frontiers, both of which are becoming more popular in the STEM community. But before you post anything anywhere, consider these 7 Principles of Social Media Networking:
The above post is adapted from Networking for Nerds (Wiley, 2015) and “No Cats Allowed: How to use social media to advance your career” (Physics Today, May 2013).