How to Establish a 21st Century Marketing Program: FrontRunner Podcast Series

May 18, 2018 James Bowen

Owen Crisp is a marketer with experience spanning large and small companies including both digital and analog based marketing venues. Owen discusses the strategic and tactical considerations in choosing digital channels along with metrics both immediate and more extended term. He discusses considerations around awareness, content, market segmentation, post-purchase activities, and relevancy.

Your host, James Bowen, is an author, professor, and CEO of Experiential Simulations, a producer of simulations for teaching entrepreneurship.

Know someone that is insightful in a professional context and would be a great podcast guest?  Topics are organizational or professional in nature and provide the listener with insight and conclusions derived from experience and thoughtful analysis of observations.  Contact James Bowen jamesbowen2017@gmail.com​​

 

About the Author

CEO, Experiential Simulations //

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