The Five Leadership Practices That Improve Sales Success

July 24, 2018 James M. Kouzes

Buyers want sellers to abandon sales-y behaviors and act like leaders. How do we know? We asked more than 500 B2B buyers and found that shifts in buyer demands correspond to the evidence-based framework of The Leadership Challenge®. Learn more about the behaviors buyers prefer and discover how you can respond to their needs by demonstrating leadership.

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