Publications Strategy or Organizational Strategy: Which Comes First?

September 18, 2017 Anna Ehler

Developing successful journal plans that support the society’s greater goals is a collaborative process that needs more than just good data. In our interview with Jo Wixon, Publisher at Wiley and an experienced journal publishing strategist, we learn how effective journal planning can help societies achieve their long term aims.

Listen to the previous episode: 4 Ways to Fight Misinformation in the News

You can listen to this episode and others – including our two part conversation with Wiley’s Director of Research Integrity and Publishing Ethics – by going to iTunes and subscribing to the Wiley Society Podcast.

For more information about Wiley Journal Insights, check out: Introducing Wiley Journal Insights – An Insight Engine for Our Society Partners

Image Credit: Ivan Smuk/Shutterstock

About the Author

Anna Ehler

Society Marketing Manager, Wiley //

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