Should You Judge a Journal By Its Cover?

April 25, 2019 Anna Ehler

In a digital world where most readers first find research at the article level, you might think that the journal cover isn’t as important as it used to be, but what’s on the cover can say a lot about the identity and values of the community that the journal serves. In this episode, we talk to the publishing team for the Journal of Midwifery and Women’s Health about why they changed the journal’s cover after 40 years with the same image and how readers, authors, and reviewers reacted.

About the podcast

Special Issue is a monthly podcast about society publishing. Each episode is a conversation between society editors and staff and their Wiley publishing team about the special work of running a scholarly journal together. We focus on the business and practice of journal publishing, from branding, to business models, to bibliometrics and much, much more.

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About the Author

Anna Ehler

Society Marketing Manager, Wiley //

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