What Research Impact Means to the Product Development and Management Association

April 29, 2019 Stephanie Wilson

Gloria Barczak, Editor at the Product Development and Management Association talked to us about what research impact means for her organization, and how PDMA is bringing academic and professional members together to help drive that impact. The journal plays a key role by encouraging research that not only informs theory but also helps managers improve how they foster innovation.

About the Author

Stephanie Wilson

Partner Marketing, Wiley // Stephanie works on the Partner Marketing team in Wiley’s Research business creating content for society leaders.

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